“Dribia ensures quality and peace of mind both in the generation and execution and control of recommendations.”
FEATURES
Integrated personalized communication system that selects optimal products to display and subject for sending newsletters and web experience.
IMPACT
Sales increase of more than 10% validated through continuous A/B testing between AI recommendation and models generated by marketing team with conventional segmentation.
ACHIEVEMENTS
Building, orchestrating, improving and monitoring the tool daily with ongoing support.
BUSINESS PROBLEM
Privalia, an online fashion outlet, faced the challenge in its Brazil and Mexico markets to maintain user engagement due to the sheer size and diversity of its customer base. While it has a marketing team dedicated to segment communication, the lack of an automated sending and monitoring system made it difficult to track and adapt campaigns and conversions.
DRIBIA’S SOLUTION
Rosa is a personalized AI tool to recommend highly relevant and personalized newsletters and web experience to each customer. It automates shipping for timely delivery and monitors open and click metrics continuously and also adapts the web layout dynamically for each user. With these improvements, Privalia has optimized its communication strategy, improves customer satisfaction and increases the overall effectiveness of marketing campaigns by more than 10%.
